For my next podcast, I connected with Henry Lambert, an account planner at Rapier and a trendspotter for PSFK.
Despite the office burning the midnight oil in the background, Henry and I chatted about the role of account planning in a successful agency, Rapier’s approach, trends in account planning, mash-ups and the dark art of trend spotting in general.
Here you go:
Technorati Tags: Account Planning, Henry Lambert, Rapier UK, Trend Spotting