Jack Serpa of Delahaye chats about Measuring Public Relations

Marketing is under constant pressure to measure its value. PR is too.

For my 55th podcast, I sat down with Jack Serpa of Delahaye, a leading media and reputation measurement firm to learn how they approach the challenge of measuring PR.

Check it out:

Jack can be reached at 212.299.4990 if you want to chat with him about Delahaye’s capabilities.

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