Yvonne DiVita of Windsor Media on Marketing to Women
Eric
Since we’re on the subject of marketing to particular groups, I thought it would be appropriate to bring in an expert on the subject of marketing to women. Yvonne DiVita is a professional writer and publisher at Windsor Media, perhaps best known for her blog Lipsticking and her book, Dickless Marketing: Smart Marketing to Women Online.
Yvonne and I talked about marketing to women online and off, how companies screw it up, social media, community marketing and more.
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May 1st, 2007 at 11:24 am
[…] Mattson interviewed Yvonne Divita, who wrote Dickless Marketing. No! She means like Jane without Dick. (yeah - I hate the title too).She had some interesting insights into marketing to women, but what I gleaned is that there might be a market for what she does in the Jewish OC. What’s that? She helps authors self-publish and blog-publish their books. Hmmm, maybe… […]