MarketingMonger by Eric Mattson http://www.marketingmonger.com/ Marketing Strategy, Social Media, 1,000 Podcasts and More en Copyright 2007 Fri, 09 Mar 2007 15:08:17 -0800 http://www.sixapart.com/movabletype/?v=3.2 http://blogs.law.harvard.edu/tech/rss MarketingMonger Moves to Jenerous.com All,

It's been a great run of interviews at MarketingMonger.com. 113 of my 1,000 planned ones. But I felt it was time for a new home and thanks to the team at Big in Japan (an awesome social media tools and services company), I have a great one at Jenerous.com.

What does this mean for you? A better audio and visual experience. More new, interesting interviews.

You shouldn't have to do much with the move. I'll be moving the RSS feed over to source from Jenerous.com. Email subscribers may get an email asking for approval of the new subscription. If you want to update any links from MM to Jenerous.com that would be great.

I hope you check out the new site. I'd love you thoughts. Feel free to send a friend or two over so they can join the community.

Thanks for coming on the first phase of this adventure. I hope you enjoy the next 887 interviews as well.

]]> http://www.marketingmonger.com/2007/03/marketingmonger_moves_to_jenerouscom.htm http://www.marketingmonger.com/2007/03/marketingmonger_moves_to_jenerouscom.htm Fri, 09 Mar 2007 15:08:17 -0800 MarketingMonger Podcast #113 - John Wechsler of Vontoo For my 113th podcast interview, I connected with John Wechsler of Vontoo. Vontoo is a startup with a fascinating new marketing technology - opt-in voice messaging.

John was nice enough to tell me about the company, its technology, how it works, how much it costs and the success they're seeing.

Check it out:

MarketingMonger Podcast #113 - John Wechsler of Vontoo

]]> http://www.marketingmonger.com/2007/02/marketingmonger_podcast_113_john_wechsler_of_vontoo.htm http://www.marketingmonger.com/2007/02/marketingmonger_podcast_113_john_wechsler_of_vontoo.htm Entrepreneurs Mon, 05 Feb 2007 21:45:02 -0800 MarketingMonger Podcast #112 - Matt Blumberg of Return Path I've said it before and I'll say it again. Email marketing is huge even in the age of social media and RSS. Why? Because it works.

For my 112th podcast interview, I doubled-back to chat again with Matt Blumberg of Return Path. In the first interview last year, we chatted about feeds, email marketing mistakes and his entrepreneurial advice. This time, we delved into the realm of email reputation - what it is, why it's important and how to manage it.

Enjoy:

MarketingMonger Podcast #112 - Matt Blumberg of Return Path

]]> http://www.marketingmonger.com/2007/02/marketingmonger_podcast_112_matt_blumberg_of_return_path.htm http://www.marketingmonger.com/2007/02/marketingmonger_podcast_112_matt_blumberg_of_return_path.htm Email Marketing Mon, 05 Feb 2007 21:23:22 -0800 Social Media Invades the Inc. 500 blogstudy2.jpgI'm excited to announce the results of my second research project with Nora Barnes of the University of Massachusetts Dartmouth's Center for Marketing Research. The project is a detailed study of the adoption and usage of social media by the Inc. 500, an elite group of fast-growing private companies. Our research revealed that social media adoption among the companies is much higher than many predicted and certainly much higher than the Fortune 500.

An executive summary of the research is available in PDF and MSWord. The full results will be published in several academic journals throughout 2007.

]]> http://www.marketingmonger.com/2007/01/social_media_invades_the_inc_500.htm http://www.marketingmonger.com/2007/01/social_media_invades_the_inc_500.htm Social Media Tue, 09 Jan 2007 08:22:27 -0800 MarketingMonger Podcast #111 - Frederick Mendler of RackSpace (Extraordinary Customer Service) Customer service is viewed as a cost center at most companies. My 111th interviewee's company takes a totally different viewpoint and has been incredibly successful with it. Frederick Mendler is deeply involved with the "fanatical support" offered at Rackspace, a leader in managed hosting.

Frederick talked with me about how their approach came about, how they measure success, their approach to people and more.

Enjoy:

Frederick Mendler of Rackspace - MarketingMonger Podcast #111

]]> http://www.marketingmonger.com/2006/12/marketingmonger_podcast_111_frederick_mendler_of_rackspace_extraordinary_customer_service.htm http://www.marketingmonger.com/2006/12/marketingmonger_podcast_111_frederick_mendler_of_rackspace_extraordinary_customer_service.htm Big Ideas Mon, 18 Dec 2006 13:38:11 -0800 MarketingMonger Podcast #110 - Bob Miglani, Author of Treat Your Customers For my 110th podcast, I connected with Bob Miglani, a Senior Director at Pfizer and author of Treat Your Customers. His book captures a series of lessons that he learned early in life working at his family's Dairy Queen that have served him well throughout his successful business career.

Bob and I had a great time chatting about the lessons in the book. My favorite is "taste the ice cream" which is similar to "eat your own dog food" but sounds a whole lot tastier.

Check it out:

Bob Miglani of Treat Your Customers - MarketingMonger Podcast #110

]]> http://www.marketingmonger.com/2006/12/marketingmonger_podcast_110_bob_miglani_author_of_treat_your_customers.htm http://www.marketingmonger.com/2006/12/marketingmonger_podcast_110_bob_miglani_author_of_treat_your_customers.htm Podcasting Mon, 18 Dec 2006 13:08:23 -0800 MarketingMonger Podcast #109 - Richard Kuhlenschmidt of Famundo (Entrepreneur, Community Marketing) I love talking to entrepreneurs. It is amazingly energizing. So, having run out of coffee yesterday, I was lucky to have a chance to talk with Richard Kuhlenschmidt of Famundo, a startup in the business of Customer Family Relationship Management (FRM).

Basically, Famundo is an online center for managing the family life complete with calendar, messaging, etc., plus some potential neat integration with the organizational version of Famundo (which is free).

Richard and I talked about his inspiration for the idea, how they're planning on marketing it, and more.

Enjoy:

Richard Kuhlenschmidt of Famundo - MarketingMonger Podcast #109

]]> http://www.marketingmonger.com/2006/11/marketingmonger_podcast_109_richard_kuhlenschmidt_of_famundo_entrepreneur_community_marketing.htm http://www.marketingmonger.com/2006/11/marketingmonger_podcast_109_richard_kuhlenschmidt_of_famundo_entrepreneur_community_marketing.htm Community Marketing Wed, 22 Nov 2006 15:05:29 -0800 MarketingMonger Podcast #108 - Jeff Cram of iSite Design (Web Analytics, Rich Media) In my continuing thread of interviews with web analytics and web analysts, I connected with Jeff Cram of iSite Design. Jeff recently wrote an interesting article entitled Building a Website for Analytics and I wanted to pick his brain about this subject. We also talked about how rich media (Ajax, et al.) is changing page view centered approach of web analytics.

Enjoy:

Jeff Cram of iSite Design - MarketingMonger Podcast #108

]]> http://www.marketingmonger.com/2006/11/marketingmonger_podcast_108_jeff_cram_of_isite_design_web_analytics_rich_media.htm http://www.marketingmonger.com/2006/11/marketingmonger_podcast_108_jeff_cram_of_isite_design_web_analytics_rich_media.htm Design Wed, 22 Nov 2006 14:34:34 -0800 MarketingMonger Podcast #107 - Gerry McGovern (Website Content Management Expert) Gerry McGovern, my 107th interviewee, has two huge factors going for him in life. The first is an uncanny knowledge of website content management and how to design powerful user experiences. The second is an accent that is ridiculously cool. I can't decide which I'm more jealous of.

Gerry was generous enough to share his knowledge about the "long neck", how to design better web experiences, and more.

Enjoy:

Gerry McGovern - MarketingMonger Podcast #107

Gerry has an email newsletter that is worth subscribing to. Also, you might enjoy the several books that he has written on website content management including the most recent, Killer Web Content.

]]> http://www.marketingmonger.com/2006/11/marketingmonger_podcast_107_gerry_mcgovern_website_content_management_expert.htm http://www.marketingmonger.com/2006/11/marketingmonger_podcast_107_gerry_mcgovern_website_content_management_expert.htm Design Tue, 21 Nov 2006 17:13:09 -0800 MarketingBlurb and More I'm sorry for the lack of podcasts over the last several weeks. I've been busy with a variety of other projects - more academic research (the first article was a great success), some consulting, and a new blog.

I've decided to focus MarketingMonger almost completely on my 1,000 podcast project as I have started pouring out my marketing writings over at MarketingBlurb as part of the Know More Media team.

I hope you're all doing well. I'll be putting a new podcast up later today.

Cheers,
Eric

]]> http://www.marketingmonger.com/2006/11/marketingblurb_and_more.htm http://www.marketingmonger.com/2006/11/marketingblurb_and_more.htm Etc. Tue, 21 Nov 2006 10:48:39 -0800 MarketingMonger Podcast #106 - Darren Herman of IGA Worldwide (In-game Advertising) Gaming in its many forms has started to suck up more and more of the TV audience of old. With this shift in attention comes a shift in ad dollars. For my 106th podcast, I happily connected with Darren Herman, the entrepreneur behind one of the leading companies in the in-game advertising industry, IGA Worldwide.

Darren shared an overview of in-game advertising today, IGA's technology, how they think about a media "impression", and more.

Enjoy:

Darren Herman of IGA Worldwide - MarketingMonger Podcast #106

]]> http://www.marketingmonger.com/2006/11/marketingmonger_podcast_106_darren_herman_of_iga_worldwide_ingame_advertising.htm http://www.marketingmonger.com/2006/11/marketingmonger_podcast_106_darren_herman_of_iga_worldwide_ingame_advertising.htm Big Ideas Tue, 07 Nov 2006 13:46:35 -0800 MarketingMonger Podcast #105 - Michael Sikorsky of Cambrian House (Crowdsourcing Software) Few entrepreneurs are doing something as unique as Michael Sikorsky is with Cambrian House. He's out to bring crowdsourcing to software through a system that shares the rewards and the decision making power with the community.

Michael was kind enough to share his experiences with this innovative idea so far, what has worked, what has surprised him and what's next.

Check it out:

Michael Sikorsky of Cambrian House - MarketingMonger Podcast #105

]]> http://www.marketingmonger.com/2006/11/marketingmonger_podcast_105_michael_sikorsky_of_cambrian_house_crowdsourcing_software.htm http://www.marketingmonger.com/2006/11/marketingmonger_podcast_105_michael_sikorsky_of_cambrian_house_crowdsourcing_software.htm Big Ideas Tue, 07 Nov 2006 12:20:04 -0800 MarketingMonger Podcast #104 - Ken Rudin of LucidEra (SaaS, Analytics, Business Intelligence) For my 104th podcast, I was lucky enough to chat with Ken Rudin. Ken is the CEO of LucidEra, an innovative start-up that is combining the magic of SaaS with the mission-critical function of business intelligence.

Ken was nice enough to share his thoughts on combining SaaS and business intelligence, the challenges his company faces, why they think they've got the best solution to this business pain-point, and more.

Check it out:

Ken Rudin of LucidEra - MarketingMonger Podcast #104

]]> http://www.marketingmonger.com/2006/11/marketingmonger_podcast_104_ken_rudin_of_lucidera_saas_analytics_business_intelligence.htm http://www.marketingmonger.com/2006/11/marketingmonger_podcast_104_ken_rudin_of_lucidera_saas_analytics_business_intelligence.htm Big Ideas Sun, 05 Nov 2006 12:01:06 -0800 MarketingMonger Podcast #103 - Alex Laats of Podzinger (Podcasting, Online Video, Search) One of the next major waves in search is online video and audio. And one of companies leading that wave is Podzinger, a spin-out from BBN. For my 103rd podcast interview, I had a chance to talk with their CEO, Alex Laats, about the company, the technology, the trends and the challenges.

Enjoy:

Alex Laats of Podzinger - MarketingMonger Podcast #103

]]> http://www.marketingmonger.com/2006/11/marketingmonger_podcast_103_alex_laats_of_podzinger_podcasting_online_video_search.htm http://www.marketingmonger.com/2006/11/marketingmonger_podcast_103_alex_laats_of_podzinger_podcasting_online_video_search.htm Big Ideas Fri, 03 Nov 2006 11:25:33 -0800 MarketingMonger Podcast #102 - Luke Wroblewski of Yahoo and LukeW Interface Designs (User Interface Design) Few of my interviewees have come to me more highly recommended than Luke Wroblewski. A multitude of my web design and user interface friends told me that I absolutely had to do an interview with him. Why, you might ask?

Because he's off-the-charts good at what he does - interface and product design. Currently, he's the principal designer for Yahoo's social media efforts, running his own highly-regarded design firm, writing one of the leading blogs in the space (Functioning Form), and lecturing frequently on topics related to the web and design.

Luke was nice enough to share his design philosophy, the biggest mistake he sees designers making today, his major design pet peeve, and more.

Check it out:

Luke Wroblewski of Yahoo - MarketingMonger Podcast #102

]]> http://www.marketingmonger.com/2006/11/marketingmonger_podcast_102_luke_wroblewski_of_yahoo_and_lukew_interface_designs_user_interface_desi.htm http://www.marketingmonger.com/2006/11/marketingmonger_podcast_102_luke_wroblewski_of_yahoo_and_lukew_interface_designs_user_interface_desi.htm Big Ideas Thu, 02 Nov 2006 12:40:30 -0800